James Bond To Chug! Chug! Chug!

James Bond likes his beer the way he likes his women – cheap, bitter, preferably Dutch. In at least one scene in the upcoming 007 film “Skyfall”, James Bond will skip his traditional shaken-not-stirred martini for a Heineken beer.

Advertising Age (via Deadline) reports that, though the brand has had a 15-year partnership with the 007 franchise dating back to 1997’s “Tomorrow Never Dies”, this marks the most prominent case of product integration of the two brands thus far.

Daniel Craig will also appear in a globally run Heineken ad directed by the movie’s helmer Sam Mendes, and Bond images will appear on packaging of the beer.