After a near two-month ‘drought’ at the U.S. box-office, audiences came back en masse for New Line’s horror thriller “IT” which is surpassing expectations and looks set to pull in an estimated $103 million this weekend – and that’s just domestically.
That will mark the biggest domestic launch for a film since “Spider-Man: Homecoming” with $117 million on July 7th, and the fifth best launch of the year behind only “Beauty and the Beast,” “Guardians of the Galaxy Vol. 2,” ‘Homecoming’ and “Wonder Woman”.
“IT” pulled in $13.5 million in Thursday night previews followed by a further $37.5 million on Friday. Hurricane Irma is expected to hold down moviegoing in the Southeast this weekend but isn’t expected to have a huge impact on overall numbers. Additionally, the film made a further $25.7 million overseas on Thursday and Friday.
“IT” was made for a very economical $35 million, was very frugal and targeted in its marketing spend, and has a lot of support with an 88% on Rotten Tomatoes, a 71/100 on Metacritic, and 86% of audiences in comScore PostTrak exit polls rating it either ‘excellent’ or ‘very good’.
New Line is already working on adapting the second half of Stephen King’s book into “IT: Chapter Two” which will likely be out in 2019. Gary Dauberman has been officially hired to script and Andy Muschietti is expected to return as director.