Some have complained that Paramount hasn’t done enough publicity for “Iron Man 2” and plans for a costly multi-country global junket this month like the first film had were scrapped (it’s now just taking place in London).
Now its become clear why, there’s simply no need. The first tracking figures for the highly anticipated superhero sequel’s debut have come out and according to The Los Angeles Times, interest and awareness along with other statistical indications are so high that the film could score the biggest opening weekend ever for a movie.
At present 2008’s “The Dark Knight” retains that record with a $158.4 million haul. The original “Iron Man” opened to a strong $98 million in 2008, but the sequel is looking much like ‘Knight’ in that it will considerably top the opening of its predecessor.
What’s considerably surprising isn’t that men of practically every age are keen to see the film, rather that women – especially those in their 20’s, 30’s and older – are showing strong interest. In fact the only demographic not majorly itching to see the film are teenage girls and even that sector is beating expectations.
More details to come as we draw closer to release.