“Shield 5,” the first scripted series designed for social media app Instagram, has premiered on the service today and is part of a new trend dubbed “social cinema”.
Anthony Wilcox (“Hello Carter”) created and directs the project which tells stories via twenty-eight daily 15-second episodes which will run throughout the month. Each episode will be accompanied by a photograph that will also be an intrinsic part of the story.
The story follows security driver John Swift who is arrested for his involvement in a diamond heist and subsequent death of a colleague, determined to prove his innocence he finds himself on the run from both the police and those he believes have framed him. Christian Cooke, Elliot Gleave, Wallis Day and Kieran O’Brien star.
Instagram has 400 million worldwide monthly active users and 200 million worldwide daily active users.