Whilst superheroes have made the idea popular, it’s no surprise that the ‘cinematic universe’ model could spread to other genres. Horror in particular has always been one which has dabbled in the idea of crossovers in the past (eg. “Freddy vs. Jason”).
But what about a shared cinematic universe between franchises within the same company? Blumhouse Productions have quickly established several of their own franchises in recent years, the most notable being the “Paranormal Activity,” “Insidious” and “Sinister” franchises with are all set to get another entry each this year.
Appearing at the SXSW Film Festival this weekend with “Unfriended,” Blumhouse founder Jason Blum spoke with Cinema Blend about the shared universe trend and whether we might see his films doing that:
“Be like Marvel, you mean? Yeah! I want to do that. We’ve been putting Easter Eggs in movies in different things. There’s some in Insidious 3. There’s some in Sinister 2. So yeah, we’ve been doing that. I would like to do more of that. We’re not close to an Avengers, but I do like the idea of having the worlds collide in the different franchises we work on. That’s a really cool idea… I want to continue to do that.”
Blumhouse has “Insidious 3” set for June 5th, “Sinister 2” for August 21st and “Paranormal Activity: The Ghost Dimension” for October 23rd.