It was expected to be one of the worst moviegoing weekends in ages, and now it has proven correct. The four-day Labor Day holiday weekend box-office for this year is now looking to finish up late tomorrow with around $90-100 million total.
That’s not just down by 22% from last year. It is, in fact, the lowest-grossing Labor Day weekend since 1998. A big reason for this was the lack of any new wide releases, leading to films like “Hitman’s Bodyguard” and “Annabelle Creation” from mid-August still holding strong.
Two projects did score a theatrical release this Friday and bellyflopped on impact. The first was the Weinstein’s much-delayed “Tulip Fever” starring Alicia Vikander which bombed big time. The film will place at 20th on the box-office for the weekend with an estimated $1.5 million for the four-day break.
ABC and Marvel Television’s “Inhumans” hit 380 IMAX theaters and is projected to earn $1.4 million for the four days. It’s not as bad as it could be, though is notably down from initial $2 milllion estimates for the period. Hurting it more though is the social media reaction from screening attendees which don’t paint a kind picture.
The box-office is expected to kick off the Fall in style with “IT” set for a huge debut next weekend, the “Kingsman” sequel likely to open well two weeks later, and a few others in September offering some serious potential in a month that’s normally pretty dead.