IMAX Corporation and Xperi Corporations’ DTS subsidiary have announced a new partnership and the launch of the IMAX® Enhanced program a certification and licensing program.
The program is set “to combine the highest-end consumer electronics products with IMAX digitally re-mastered 4K HDR content and DTS audio technologies to offer consumers a new level of quality in immersive sight and sound experiences for the home”.
The goal is to make it easier for consumers to select the products and content that will deliver the highest quality, sharpest 4K HDR images and powerful, immersive sound at home. Companies are designing an ‘IMAX Mode’ for these enhanced devices that will be meticulously optimized to play digitally re-mastered content as the filmmaker intended in the home.
Only top-of-the-line 4K HDR televisions, A/V receivers, sound systems and other home theatre equipment that meets a carefully prescribed set of the highest audio and video performance standards, set by a certification committee of IMAX and DTS engineers and Hollywood’s leading technical specialists, will be accepted into the program and sport the ‘IMAX Enhanced’ certification in stores.
IMAX will also work with its global studio and other content partners to make available a steady stream of enhanced versions of blockbuster movies and additional programming. Sony Electronics, Sony Pictures, Paramount Pictures, and Sound United (parent company to Denon and Marantz) have signed up as launch partners for the program which will launch beginning this fall. More info is out at IMAXenhanced.com.
Source: Business Wire