Netflix launched the sixth and final season of its political thriller “House of Cards” a week-and-a-half ago, a shorter eight-episode season riding a wave of publicity over Kevin Spacey’s departure and Robin Wright’s becoming the central figurehead. It also rode in on a wave of negative reviews which, in particular, slammed the finale.
Now the ratings are in and in its first seven days of its availability, the season premiere episode received an average minute audience of 2.9 million U.S. viewers – way down compared to the 4.4 million who tuned in for season 5’s first episode over its first week last year according to Nielsen’s SVOD Content Ratings measurement service.
Across the entire eight episodes, the average minute audience was 1.5 million U.S. viewers – down from 1.9 million for season 5’s thirteen episodes. The demographics for the new season also changed – seeing a rise in women (54% vs. 44%) and Adults 50+ (27% vs. 19%) compared to last year, but also significantly lost adults 18-34 (22% vs. 35%).