Hobbit Beats Ron Burgundy At Box-Office

In its second week, Peter Jackson’s “The Hobbit: The Desolation of Smaug” managed to hold off comedy sequel “Anchorman 2: The Legend Continues” which opened strong on Wednesday.

‘Smaug’ dropped 57% to $31.5 million, with a domestic total now at $127.5 million and worldwide one at a whopping $403.8 million.

Opening on Wednesday, the “Anchorman” sequel managed a five-day domestic haul of $40 million, $26.8 million of which came from the Friday-Sunday total. In comparison the first film opened to $28.4 million over three days.

Internationally is where the surprise is. While domestically the first film made $85 million, overseas it hauled in an absolute pitiful $5 million. Thanks in part to a very strong international promotional campaign, the film opened in just five overseas markets this weekend and managed $13.4 million in them.

After hitting a couple of screens last week, “American Hustle” opened wide this week to $19.1 million, coming in almost equal third with Disney’s “Frozen” (it’s so close the actual amounts tomorrow will tell the tale). The animated “Frozen” continues to impress with a $344 million global haul through Sunday.

On the flip side Disney’s “Saving Mr. Banks” under performed, opening in fifth place domestically to $9.3 million. Internationally though it’s doing better than expected.

The real outright flop was the costly $80 million “Walking with Dinosaurs” movie which opened in eighth place domestically to $7.3 million. Internationally the film is also not performing well with just $13.8 million from forty markets.