Heart of the Sea Fizzles At Box-Office

Ron Howard’s period epic “In the Heart of the Sea” fizzled at the box office this weekend, opening to a mere $11 million in second place behind the fourth weekend of returning champ “The Hunger Games: Mockingjay – Part 2”.

Boasting a $100 million production budget, the seafaring epic can’t rely on overseas to save its bacon either as the film opened already in several markets last week and in a further 52 countries this weekend to just $12.6 million – the global total so far being $50.4 million. Demographic breakdowns show that barely anyone under the age of 25 and a lot under the age of 50 had little interest in the film.

It’s not a good result for either Howard of Chris Hemsworth. Their previous collaboration, the much better received “Rush,” opened to just $10 million two years ago but cost a mere $38 million and ended up with $90 million. Outside the Marvel films, Hemsworth can’t seem to open a film on his own and is also coming off Michael Mann’s “Blackhat” which opened to just $3.9 million earlier this year.

It’s also not a good one for Warner Bros. Pictures, another failure following several costly flops this year including “Pan,” “Jupiter Ascending,” “The Man from U.N.C.L.E.,” and “Our Brand is Crisis”. They have had success recently though with “Creed” which will soothe the sting slightly.

The only other new addition that made waves at the box-office was Adam McKay’s “The Big Short” which scored the year’s second largest per-screen average with $90,000. Right now though, the box-office overall is decidedly down and awaiting the arrival of “Star Wars: The Force Awakens” next week.