AT&T and WarnerMedia have begun their media event on the Warner Bros. studio lot in Burbank today revealing new details about the streaming service HBO Max.
First up, it’s confirmed the service will get a domestic launch in May 2020 with the 10 million current U.S. HBO subscribers being given a “frictionless opportunity” to sign up and get the service from day one.
They’re making it clear they plan to go global with this service but it sounds like in markets where HBO isn’t directly sold they will use their existing partner as the launch point. The aim is to get 50 million domestic subscribers and 75-90 million worldwide by 2025.
The plan is to launch with 10,000 hours of content that “won’t include much of the filler” that others are using to pad out their hour count.
Product will include content from HBO, Warner Bros., New Line, DC Entertainment, CNN, TNT, TBS, truTV, The CW, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth and Looney Tunes. More details to come shortly.