HBO Now Launch Exclusive To Apple

Apple used their press conference this morning to confirm that HBO Now, the company’s just announced stand-alone streaming service, will be available exclusively at launch in the United States on Apple TV and Apple devices like the iPhone and iPad through the App Store.

HBO CEO Richard Plepler announced the news on stage, confirming that HBO Now will be fully standalone and won’t be tied to any cable subscription or broadband contract.

Apple TV and iPhone/iPad users will apparently be able to subscribe and pay for the service through their iTunes account (directly in-app) like they can currently do with Netflix and Hulu Plus. For a limited time, the first month will reportedly be free if you sign up that way.

HBO Now will be available from $14.99 per month starting in early April. The service will be up and active in time for the season launches of “Game of Thrones” and “Veep” on April 12th. To celebrate the news, Apple also confirmed it has now lowered the price of Apple TV from $99 to $69.

CNN adds that the exclusivity window will be approximately three months, which means other devices (Roku, Chromecast, Android, consoles, etc.) will be able to access the service from July. A follow-up press release from HBO also indicates that PCs will also have access to the service along with all of Apple’s iOS devices.