While Disney is using Verizon to help push its upcoming streaming service, Apple is using its own devices, and T-Mobile has an arrangement with Netflix, WarnerMedia is about to do its own arrangement with AT&T.
This apparently include subscribers of DirecTV and AT&T TV Now, and HBO Max might be included for free with certain AT&T wireless plans. The trade’s sources indicate AT&T is targeting 80 million subscribers for HBO Max by 2025, including around 50 million in the United States alone.
WarnerMedia hasn’t yet announced pricing for HBO Max, but analysts expect the price will be above the $15 per month the standalone HBO Now service costs. In 2021, WarnerMedia is expected to launch a cheaper, ad-supported HBO Max tier at which point it expects to add live programming as well.
WarnerMedia will offer its big presentation reveal of HBO Max at a media event this coming Tuesday when a launch date and pricing will likely be announced. The service will launch with some 10,000 hours of content from the likes of HBO, Warner Bros., New Line, DC Entertainment, CNN, TNT, TBS, truTV, The CW, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth and Looney Tunes.