Two of the largest toy compaies in the world, Hasbro and Mattel, are reportedly in talks to possibly merge according to Bloomberg Business.
Hasbro approached Mattel about a potential transaction late last year, and the companies have held on-and-off-again talks about a deal. Details of how a transaction might be structured isn’t known at this point, and the talks may not lead to a deal, but the talk is enough to get people wondering how this will impact their film properties.
Both companies make action figures, dolls and playsets for many major film releases. They also own major IPs with Hasbro having its own studio development division behind the “Transformers” and “G.I. Joe” franchises and has films such as “Hungry Hungry Hippos,” “My Little Pony,” “Monopoly,” “Magic: The Gathering,” “Play-Doh” and “Dungeons & Dragons” in the works.
Mattel meanwhile is currently in talks with McG to adapt “He-Man and Masters of the Universe” for the screen along with film versions of brands such as Barbie, Hot Wheels, Monster High, Max Steel, American Girl, Fisher Price, ViewMaster and more. Should a merger go forward, it’s likely we’ll see more aggressive adaptations of Mattel’s brands on screen.