Harry Potter Goes 3D On Blu-ray

While Warner Bros. Pictures has decided not to release “Harry Potter and the Deathly Hallows: Part 1” in 3D, Variety reports that the studio has begun conversions of the previous two films in the series – “Harry Potter and the Order of the Phoenix” and “Harry Potter and the Half-Blood Prince”.

Prime Focus, the company behind the heavily panned and rushed 3D conversion work on “Clash of the Titans”, will be responsible for the conversion of these titles. Since then the company has turned down ‘rush jobs’, so unlike ‘Titans’ this conversion work will proceed at a careful and methodical pace.

Due to director David Yates commitments to finishing both parts of “Deathly Hallows”, he won’t be able to give the conversions his full attention until next year. The studio is also not discussing any release date or street date for the titles, allowing the studio to keep its options open and spend extra time if needed on the conversions.

The news comes after a lengthy article in Variety explaining in-depth the story behind the cancellation of the ‘Hallows’ 3D conversion, a move which is now being championed as potential saviour of the format as it claims to be the first time a major studio has opted for ‘no 3D’ over ‘bad 3D’ and will force others to follow in terms of allowing enough time to produce quality conversions as necessary.

The article also goes into a cascading number of reasons that lead to the cancellation – from lead vendor Imax not given the green light to begin work until August, the final cut only recently being locked, various visual effects still being completed, and a lack of conversion companies to handle the workload.

There is talk of a limited 3D re-release of “Deathly Hallows: Part 1” shortly before the second part on July 15th, but at least four 3D tentpoles crowding cinemas throughout June and into July will severely limit any potential run the studio could do.