Ridley Scott and Fox used this year’s TED conference and official site as the launching pad for this inventive viral video from the upcoming “Prometheus”.
The clip shows Guy Pearce as his character Peter Weyland addressing the conference’s 2023 session. There’s even a bio on the guy:
“Peter Weyland has been a magnet for controversy since he announced his intent to build the first convincingly humanoid robotic system by the end of the decade.
Whether challenging the ethical boundaries of medicine with nanotechnology or going toe to toe with the Vatican itself on the issue of gene-therapy sterilization, Sir Peter prides himself on his motto, “If we can, we must.” After a three year media blackout, Weyland has finally emerged to reveal where he’s heading next. Wherever that may be, we will most certainly want to follow.”
Pearce has previously mentioned his role is only a cameo, and this suggests his scenes take place nearly two centuries before the main events in the film do. Certainly it’s years before Weyland-Yutani became the all encompassing ‘company’ of the “Alien” universe.
Scribe Damon Lindelof also talked about the experience writing for “Prometheus” and coming up with this spot.