The seventh season premiere of “Game of Thrones” broke ratings records on HBO Sunday night, the episode drawing in 16.1 million total viewers in overnights.
The figure is an incredible 50% increase from last year’s premiere and the most-watched season premiere of any HBO series to date.
The episode also saw the highest number of concurrent viewers across the streaming services HBO Go and HBO Now – with 10.1 million watching on the linear channel, the other six million from DVR and streaming sources like HBO Go and HBO Now.
Additionally, the premiere was also the show’s most-tweeted episode of all time with 2.4 million tweets sent during the episode. Ed Sheeran’s cameo alone accounted for approximately 7% of the online conversation.