Game of Thrones Hip-Hop Mixtape Hits Friday

In its efforts to push the upcoming fourth season of the series, HBO is going in some unusual promotional directions with the epic fantasy drama.

The Wall Street Journal reports that this Friday sees the release of “Catch The Throne,” a free hip-hop and Latin themed mixtape with lyrics inspired by the series.

The likes of Big Boi, Common, Wale, Daddy Yankee, Magazeen and Bodega Bamz are among the ten artists featured on the mixtape.

Why is this being done? HBO is attempting to appeal to more minority viewers to watch the show. Despite averaging 14.3 million viewers an episode, the demographic make-up is 13.2% African-American, 9.2% Hispanic and 76.6% Caucasian.