Despite a majority of negative reviews eventually showing up from the critics, “G.I. Joe: The Rise of the Cobra” pulled in $55 million at the box-office over the weekend which means Paramount is already thinking sequel.
Paramount vice-chairman Rob Moore tells The LA Times that the project will “soon go into development” with all the actors “contractually obligated to return”. Not so sure is director Stephen Sommers who, though first offered, has the option to decline returning.
Concerns now are for the film’s second weekend box-office. With a 15% drop from Friday to Saturday, there’s talk that bad word-of mouth could hurt it. Judd Apatow’s “Funny People” suffered a similar opening/second day drop the previous weekend, and fell a whopping 65% in its second weekend which just past.
Coming in at a budget of $175 million to produce and nearly that much again to market, the film needs that domestic theatrical run to be stellar in order to greenlight a sequel.
Like the far better received “Star Trek” earlier this Summer, worldwide revenue for the film is expected to be quite slim due to the property either being unknown or dismissed as some violent, pro-military kiddie fare in some key foreign markets who’re otherwise more receptive to blockbusters (ie. “Transformers: Revenge of the Fallen,” “Terminator Salvation”).