Following in the wake of “Star Wars’ May the 4th” and last year’s “Back to the Future Day,” 20th Century Fox has set April 26th as “Alien Day” – the 4/26 date matching up with the LV-426 designation of the planet seen in the first two films.
A slew of Alien-related merchandise is being released that day, led by Reebok releasing an exact replica of the high-top sneakers worn by Sigourney Weaver as Ellen Ripley in 1986’s “Aliens”. Also being released is the mid-top version worn by Lance Henriksen as Bishop. The ‘Reebok Alien Stompers’ sneakers will be available from April 26th at the company’s official site and select Reebok stores worldwide.
As part of Alien Day, certain Alamo theater locations are showing a double feature of “Alien” and “Aliens,” and Amazon’s Audible will be release a brand-new audio drama “Alien: Out of the Shadows” starring Rutger Hauer.
Among other activities planned is an online trivia challenge in which movie fans can win prizes every 42.6 minutes on Twitter.
Source: 20th Century Fox