Four Studios Launch Premium VOD Service

Warner Bros., Sony, Universal and 20th Century Fox have all agreed to be involved with ‘Home Premiere’, the industry’s official premium VOD service which is set to launch late next month reports Variety.

Movies will be offered up to rent for $30 for a 2-3 day viewing period. Titles will show up two months after their theatrical releases, depending on the distributor, and won’t include films that “are still performing well at the box-office”.

DirecTV will exclusively launch the service to its nearly twenty million customers. Other cablers, notably Comcast, will introduce the service in certain cities for an undisclosed period of time.

“Unknown” and “Just Go With It” are expected to be the first films to launch with the service in April. The 60-day window on the VOD means the service will offer titles around one month or more ahead of the DVD & Blu-ray release of a film which usually takes place 3-4 months after a theatrical release.

No word as yet whether the two other major studios, Paramount and Disney, will join the group.