Consumer spending on video games in the United States is up – WAY up. Market research group NPD Group reports that game sales in the first half of 2018 rose to $19.5 billion – a 40% increase on the same period last year.
All segments of spending experienced growth, but content led the way with a 43% jump to $16.9 billion. Six games were responsible for much of it with battle royale title “Fortnite” easily the most significant driver of total spending gains. Other strong titles making big impacts – “Candy Crush,” “Far Cry 5,” “God of War,” “PlayerUnknown’s Battlegrounds” (PUBG) and “Roblox”.
Spending on video game hardware also hit a seven-year high, increasing 21% to $1.7 billion during the first half of the year. PS4 was the best-selling hardware platform, but Xbox One also had strong year on year growth. Accessory sales were also up 41%, with headphone sales nearly doubling thanks mostly to “Fortnite” and “PUBG”.
Source: Gaming Industry Biz