Force Awakens Toys To Make Silly Money

The $4 billion that Disney spent on Lucasfilm is now beginning to look like a bargain.

With Disney and Lucasfilm set to unleash “Star Wars: The Force Awakens” related merchandise into stores around the world this weekend, a new report from Macquarie Securities analyst Tim Nolle to THR suggests that the new film could generate $5 billion in consumer merchandise sales in its first year of release:

“It’s not clear how to model this as we can’t name a similar such event. But looking at another successful Disney franchise, Cars 2 sold more than $2.8 billion worth of merchandise in its first year alone in 2011, and the original Cars movie sold approximately $10 billion worth of merchandise in its first five years of release.

Taking into account the strength of the Star Wars franchise, which has altogether sold over $20 billion worth of licensed goods in its lifetime, we estimate that Star Wars: The Force Awakens could perhaps bring in merchandise sales of $5 billion in the first year.”

That also just takes into account the one movie, and not the subsequent sequels or spin-off films. The report also says they expect the film to gross around $2 billion at the global box office, netting nearly $1.2 billion in revenue for the company and putting it behind only “Avatar” and “Titanic”.

In related news, photographs of some of this merchandising over at Jedi Temple Archives have revealed two more alien characters set to appear in the film – one seems to be a Jakku scavenger named Sarco Plank, the other a Resistance pilot named Asty.

Also, EA and Lucasfilm have debuted a trailer for the upcoming mobile title “Star Wars: Galaxy of Heroes” which you can see below. The game will be made available for iOS and Android devices later this year.