Focus Wins “Fifty Shades” Bidding

After a fierce auction, Universal and its Focus Features label have won the film rights to E.L. James’ S&M thriller “Fifty Shades Of Grey” and its two sequels reports Screen Daily.

The story charts the relationship between a college student and a billionaire in his late twenties. Focus will market and distribute the film in association with Universal.

The companies beat out every other studio’s bids for the property over the past two weeks, including a rumoured $5 million offer at one point by Sony.

“The Fifty Shades Trilogy is a one-of-a-kind series of stories and we’re thrilled to be collaborating with E L James to bring them to the big screen. Like so many readers all over the globe, we’ve fallen in love with Fifty Shades Of Grey. it’s a special story and working with Focus, we hope to bring audiences a film they can enjoy as much as they loved the book” said Universal’s Adam Fogelson and Donna Langley in a statement.