The first-ever LED cinema screen in the United States is now up and running at Pacific Theaters Winnetka in the Los Angeles suburb of Chatsworth.
The new screen, which measures 34 feet wide and 17 feet tall, is essentially a massive television screen which can display content in much greater detail and High Dynamic Range – boasting greatly improved color quality and true blacks. It also is far brighter – a typical projector screen can get up to a luminance measurement of 14 foot-lamberts, while this LED screen can get up to 300 nits/88 foot-lamberts.
It does not require a projector, eliminating the need for a projection room. It does require a whole new design for a sound system so Harman International developed a JBL Professional cinema sound audio system that can accommodate up to 7.1 Surround Sound. Samsung says the cost of a screen could run anywhere from $500,000-$800,000.
The Samsung LED cinema screen supports 2K or 4K resolution and can also play 3D content. It begins screenings for the public from today with “Ready Player One” the first film being offered, there presently will be no premium ticket pricing.
Samsung expects to have at least ten installed worldwide by the summer, and roughly thirty by the end of the year which is when a 46 feet wide 4K LED screen is expected to debut. Sony will show off its rival Crystal LED cinema screen during CinemaCon next week.
— Ricardo Lopez (@rljourno) April 20, 2018