First 3D Cinema LED Screen Is Now Running

The world’s first 3D Cinema LED screen is now operating at Arena Cinemas’ Sihlcity theater in Switzerland according to a press release from Samsung Electronics.

Designed and installed with the help of Imaculix AG, the electronics company claims the 3D-ready variation of Samsung’s Cinema LED screen “maintains consistent brightness and picture quality across an entire theater, ensuring a uniform, immersive viewing experience for viewers in every seat.”

The screen is the industry’s first Digital Cinema Initiatives (DCI)-certified High Dynamic Range theater display. The 4K HDR screen stretches nearly 10.3m (33.8ft) wide and 5.4m (17.7ft) in height, features nearly 9 million pixels, and has peak brightness levels nearly ten times greater (146fL) than the common cinema standard (14fL).

2D LED Cinema Displays were installed last year in Seoul, Busan and Shanghai.