AT&T is continuing its streamlining of WarnerMedia’s various digital operations by announcing this morning that the FilmStruck streaming service will shut down next month.
The service debuted two years ago and mostly consisted of two major exclusive online libraries of films – Turner Classic Movies and The Criterion Collection, the latter was previously licensed to Hulu.
FilmStruck will cease U.S. and international operations on November 29th with the service shutting down signups from today. It’s not clear how many employees will be affected by the closure.
In a statement, Turner and WB Digital Networks says: “We’re incredibly proud of the creativity and innovations produced by the talented and dedicated teams who worked on FilmStruck over the past two years. While FilmStruck has a very loyal fanbase, it remains largely a niche service. We plan to take key learnings from FilmStruck to help shape future business decisions in the direct-to-consumer space and redirect this investment back into our collective portfolios.”
This follows two other WarnerMedia digital units being cut – the Korean drama-centric “DramaFever” and the little known ‘Super Deluxe’. AT&T’s strategy is reportedly to eliminate peripheral projects that aren’t major revenue sources, with select content from those likely to be consolidated into the still unnamed broad subscription-streaming entertainment service they announced the other week which will be anchored by HBO and pull content from all over WarnerMedia’s portfolio.
The Criterion Collection has responded to the news with an e-mail saying: “we’ll be trying to find ways we can bring our library and original content back to the digital space as soon as possible.”