- Cast: Neil Patrick Harris, Vanessa Hudgens, Mary-Kate Olsen, Alex Pettyfer, Peter Krause, Dakota Johnson, Lisa Gay Hamilton, Erik Knudsen, Gio Perez, Jonathan Dubsky, Karl Graboshas
- Director: Daniel Barnz
- Writers: Daniel Barnz, Alex Flinn
- Producer: Susan Cartsonis
- Co Producer: Roz Weisberg
- Executive Producer: Michael Flynn
- Art Direction: Jean-Pierre Paquet
- Casting: Sarah Finn
- Costume Design: Suttirat Anne Larlarb
- D.O.P.: Mandy Walker
- Editor: Thomas J. Nordberg
- Makeup: Annick Chartier
- Music: Marcelo Zarvos
- Production Design: Rusty Smith
"Beastly" is an edgy teen romance about learning how to see past false surfaces to discover true inner beauty.
Kyle Kingson (Alex Pettyfer) has it all – looks, intelligence, wealth and opportunity – and a wicked cruel streak. Prone to mocking and humiliating "aggressively unattractive" classmates, he zeroes in on Goth classmate Kendra, inviting her to the school’s extravagant environmental bash. Kendra accepts, and, true to form, Kyle blows her off in a particularly savage fashion.
She retaliates by casting a spell that physically transforms him into everything he despises. Enraged by his horrible and unrecognizable appearance he confronts Kendra and learns that the only solution to the curse is to find someone that will love him as he is – a task he considers impossible.
Repulsed by his appearance, Kyle's callous father banishes him to Brooklyn with a sympathetic housekeeper and blind tutor. As Kyle ponders how to overcome the curse and get his old life back, he chances upon a drug addict in the act of killing a threatening dealer.
Seizing the opportunity, Kyle promises the addict freedom and safety for his daughter, Lindy (Vanessa Hudgens) if she will consent to live in Kyle's Brooklyn home. Thus begins Kyle's journey to discover true love in this hyper-modern retelling of the classic "Beauty and the Beast" story.
- Aspect Ratio: 1.85:1
- Filming Locations: Montreal, Canada
- MPAA Warning: Language including some crude comments, drug references and brief violence
- Production Budget: $17 million
- Production Companies: CBS Films, Lionsgate, Storefront Films
- Production Schedule: 13 June 2009 - 18 August 2009
2010 Guide Analysis: "A teen gothic romance take on "Beauty and the Beast", this is a film tailor made for young women. An arrogant sleaze with a rippling six pack whom the girl manages to tame into a kind-hearted man devoted to them? Check. A touch of the supernatural to give it a slightly dark and forbidden (but still safe) edge? Check. A non-threatening tween starlet whom they can empathise with? Yep.
Early last year CBS films kicked off a very visible online marketing campaign eiyh trailer and photo launches making impacts on social networks across cyberspace. It was uninspiring, showing off something that looked more akin to a TV movie for The CW, certainly something that felt distinctly soft-pedalled. Scheduled to open July 30th, CBS did the smart move and pushed it back to the far less competitive slot of March this year. At the time they cited the reasoning being the Zac Efron fantasy-drama "Charlie St. Cloud" opening the same week and fans were complaining that "Zac and Vanessa's movies [were] opening on the same day". Sigh.
To be fair though the fledgling distributor has refocused its campaign, playing up the darker elements of the story in more recent trailers and keeping just enough clips and previews out there to keep the awareness up but without pushing so much as to become annoying. Its only danger now lies in the one real piece of competition it has that month which opens the week before - Catherine Hardwicke's more interesting looking "Red Riding Hood". For those of us who don't speak fluent BellaSwan-ian, the only saving grace in the previews is the potential comic relief from Neil Patrick Harris as a blind tutor."