- Cast: Jake Gyllenhaal, Anne Hathaway, Oliver Platt, Judy Greer, Hank Azaria, Katheryn Winnick, Gabriel Macht, Jaimie Alexander, George Segal, Natalie Gold, Scott Cohen, Jill Clayburgh, Josh Gad, Brenna Roth, Nikki Deloach, Jeffrey Jones, Megan Ferguson, Michael Chernus, Jennifer Delaeo, Christina Fandino, Kate Castonguay, Maximilian Osinski, Jean Zarzour, Teri Clark, Jason Bernard
- Director: Edward Zwick
- Writers: Charles Randolph, Edward Zwick, Marshall Herskovitz, Jamie Reidy
- Producers: Pieter Jan Brugge, Marshall Herskovitz, Charles Randolph, Scott Stuber, Edward Zwick
- Associate Producers: Troy Putney, Darin Rivetti
- Executive Producer: Margaret Riley
- Art Direction: Gary Kosko
- Casting: Victoria Thomas
- Costume Design: Deborah Lynn Scott
- D.O.P.: Steven Fierberg
- Editor: Steven Rosenblum
- Makeup: Elaine L. Offers
- Music: James Newton Howard
- Production Design: Patti Podesta
- Set Decoration: Meg Everist
Maggie (Hathaway) is an alluring free spirit who won't let anyone - or anything - tie her down. But she meets her match in Jamie (Gyllenhaal), whose relentless and nearly infallible charm serve him well with the ladies and in the cutthroat world of pharmaceutical sales. Maggie and Jamie's evolving relationship takes them both by surprise, as they find themselves under the influence of the ultimate drug: love. Based on Jamie Reidy's memoir "Hard Sell: The Evolution of a Viagra Salesman."
- Aspect Ratio: 1.85:1
- Filming Locations: Pittsburgh, USA
- MPAA Warning: Strong sexual content, nudity, pervasive language, and some drug material
- Production Companies: Bedford Falls Productions, Fox 2000 Pictures, New Regency Pictures, Regency, Stuber Productions
- Production Schedule: September 2009 - January 2010
2010 Guide Analysis: "Based on Jamie Reidy's memoir "Hard Sell", what's curious here is the involvement of Ed Zwick, a director mostly known for foreign-set period action dramas like "The Last Samurai," "Blood Diamond," and "Defiance". Zwick has dipped his toe briefly in the genre before, but not for a long time and so the choice seems an odd one. It's also slightly risky considering high-concept comedy/dramas of late (e.g. "The Informant," "The Men Who Stare At Goats") haven't really caught on.
Still, it should guarantee a better looking adaptation than you'd might expect, helped along no doubt by various viagra jokes and a flurry of highly talked about sex scenes featuring "Brokeback Mountain" stars Jake Gyllenhaal and Anne Hathaway. Gyllenhaal got some headlines on the late night talk show circuit last month speaking about shooting several sequences dressed only in the tiny 'cock sock' actors use for sex scenes, if that becomes a big selling point of the trailer you could sign up a bunch of people right there."