Be it the book or the film, “Fifty Shades Of Grey” is notable not so much for its literary value as rather its promise of explicit talk about sex and a bit of kink.
The content is still incredibly tame compared to spending a few minutes on a website like Pornhub, nonetheless its openness about and showcasing of some rumpy pumpy are what draws tickets.
Oddly though, the film’s distributor Universal Pictures doesn’t see it that way. Page Six reports that the studio is telling the stars of the film to cut out both sex talk and innuendos during the current press tour for the film. Speaking with the paper, cast member Marcia Gay Harden spoke about the gag order (or should that be ball gag order) that has been handed down:
“We can’t talk too much about nipple clamps. I used to send out some naughty little tweets, along the lines of this ‘sweater clasp’ and I was told by Universal that I couldn’t do it any more. I’m a good girl, I fell in line. Because it’s supposed to be more about the ‘romance.'”
‘Darker’ reportedly contains more bondage action and sex-toy play than the first movie, though doesn’t contain more nudity than the first. Even with the more sex play though, the film’s tracking figures suggest a $40 million opening this weekend – around half that of what the first film opened to.
‘Shades’ is expected to come in behind “The LEGO Batman” movie which is headed towards an opening of over $60 million, but ahead of “John Wick: Chapter 2” which will open just under $20 million. All three look set to make the easy majority of their budgets back in their first weekend domestic haul alone which means each should prove profitable quickly.