Opening all over the world this weekend, the erotic drama “Fifty Shades of Grey” scored a jaw-dropping debut on both the domestic and global stage.
The $40 million-budget film pulled in $81.7 million from Friday to Sunday in the United States, easily trumping the previous President’s Day holiday weekend record-holder “Valentine’s Day” which made $56.3 million in 2010. It is now on track to do more than $90 million over the four-day holiday.
Overseas the figures were even more impressive with the film taking in an additional $158 million from 58 markets, the second best day-and-date opening for a Universal film behind only “Fast & Furious 6”. Indeed, the $248.7 million global total of the film’s opening is an amount that even major studio tentpoles would envy scoring.
However, the film’s drop-off next weekend is expected to be steep. Not only were the critical reviews on the poor side, the audience voted CinemaScore grade was a C+ which indicates the word of mouth will not be good.
Meanwhile Matthew Vaughn’s comedic spy thriller “Kingsman: The Secret Service” fared better than expected, opening to $35.6 million and heading towards a $41 million haul over the four-day holiday. It took second place.
Last weekend’s winner “The SpongeBob Movie: Sponge Out of Water” came in third with a still impressive $30.5 million and should pass the $100 million mark by the end of the holiday.
Also of note was “American Sniper” passing the $300 million mark, and “Big Hero 6” became the third highest grossing Disney Animation release behind only “Frozen” and “The Lion King”.