In the wake of its staggering debut last weekend, it was expected the “Fifty Shades of Grey” movie would see a steep drop-off in the second weekend as the fan base who flocked to its opening days made way for the more regular audience.
The steepness though is fairly staggering. ‘Shades’ dropped a whopping 73% from its $85.1 million debut, the movie taking $23.2 million which was still enough to keep it on top at the box-office. With a total of $130.1 million domestic so far, the drop-off means the film could struggle to hit $200 million, but global numbers are still shining with the worldwide haul at $410.6 million so far.
The drop also follows a trend of several female-driven hits including “Sex and the City,” “The Fault in Our Stars” and “Magic Mike” which saw stellar debuts and second week nosedives.
Several new releases opened this week, all low-budget but only two of them seemed to have found an audience. The loser was “Hot Tub Time Machine 2” which tanked with an estimated $5.8 million, only earning half the amount the studio hoped to generate.
Fairing better was the inspirational “McFarland, USA” and the comedy “The Duff” which both took around $11 million each. “Kingsman: The Secret Service” stayed in second place with a further $17.5 million, whilst “The SpongeBob Movie: Sponge Out of Water” slipped into third with $15.5 million.