Air New Zealand are famous for their amusing in-flight safety videos and, with "The Hobbit" set to premiere shortly, the company has produced a special Middle-Earth themed four-minute version.
The clip includes quick cameos from director Peter Jackson, Fili the Dwarf actor Dean O'Gorman, and J.R.R. Tolkien's grandson Royd. There's also a CG Gollum prowling the aisles, and plenty of fancy dress.
The world premiere of "The Hobbit: An Unexpected Journey" is scheduled to take place on the 28th of November in Wellington.