20th Century Fox has announced that last week’s first trailer for “Fantastic Four” has been viewed 42 million times within the few days of its release. That breaks the studio’s previous record which was held by the first trailer for “X-Men: Days of Future Past” in late 2013.
Writer/producer Simon Kinberg worked on both films and spoke about the success in a recent interview with Entertainment Weekly:
“We took our time with that trailer. What we were trying to tell people was: Here’s the tone of the movie. My favorite trailers are the ones who set the world, the tone, the voice of the movie, without telling you too much about the story. It’s totally different from what the previous movies had done, and it’s much more akin to what the Ultimate Fantastic Four series did.
We really wanted to let people know: This is a Fantastic Four movie that takes character seriously, that has hard-tech science-fiction, and it has an intensity that you may not expect from this franchise.”
The lack of any publicity material released beforehand, and the numerous wild rumors regarding the film, led to a lot of people keenly checking out that trailer to finally get an idea of what kind of movie we would get. Reaction has been divided though.