Fantastic Four Fizzles On Opening Day

When first tracking numbers came in a few weeks ago, 20th Century Fox’s “Fantastic Four” reboot was on track for a $45 million opening weekend – less than the mid $50 million openings of the previous two F4 films but not too shabby. Last week that estimate was downgraded to around $40 million.

The flurry of bad reviews and bad press in this social media age though have taken their toll with the film scoring just $11.3 million on Friday – and that includes $2.7 million from Thursday previews. That means the movie will struggle to make $30 million for the weekend.

That’s the lowest opening day for a superhero movie since “Ghost Rider: Spirit of Vengeance” with $6.9 million in 2012, and the lowest opening day for a Fox/Marvel superhero movie since 2003’s “Daredevil” which scored $15.3 million in its first day.

“Daredevil” went on to gross just $102 million domestic, raising the immediate question of whether the ‘Four’ reboot will even get to $100 million. “Mission: Impossible – Rogue Nation” dropped to $8 million for its second Friday and could well give F4 a run for its money for the top slot.

Full box-office figures coming tomorrow.