Ed Helms Rides “Cedar Rapids”

Ed Helms (“The Hangover,” TV’s “The Daily Show”) is attached to star in the indie ensemble road-trip comedy “Cedar Rapids” for Ad Hominem Enterprises says the trades.

The story centers on a wholesome and naive small-town Wisconsin man (Helms), who, when his role model dies, must represent his company at a regional insurance conference in Cedar Rapids, Iowa, where his mind is blown by the big-town experience.

Miguel Arteta is attached to direct from a script by Phil Johnston (“Jeremy Orm is a Pervert”). Alexander Payne, Jim Taylor and Jim Burke are producing and while distribution is not yet set, it is expected that Fox Searchlight will handle it.