EA Aims Higher After “Battlefield V” Underwhelms

Ea Aims Higher After Battlefield V Underwhelms

Electronic Arts is hoping “Anthem” and “Apex Legends” will help the video game company bounce back from a disappointing quarter according to CEO Andrew Wilson in a statement on Tuesday.

Wilson says the company “did not perform to our expectations” over the October-December period and they are: “now applying the strengths of our company to sharpen our execution and focus on delivering great new games and long-term live services for our players.”

EA lowered its revenue outlook following lackluster sales for “Battlefield V” which faced stiff competition from the better critically received “Red Dead Redemption 2” along with the popular “Call of Duty: Black Ops IV” and the ever-present gaming juggernaut “Fortnite”. The announcement comes as ‘Red Dead’ has sold 23 million copies worldwide thus far – around three times what “Battlefield V” sold.

Wilson has previously blamed both bad marketing and a late stage delay of the game to make it better as the reason for the disappointing sales. The company also cut its projections for the full year, adjusting revenue from $5.20 billion to $4.75 billion.

The company’s outlook for 2019 looks better with plans to deliver new “Plants vs. Zombies” and “Need for Speed” titles along with “Star Wars Jedi: Fallen Order” in the Fall. A recent ‘VIP Demo’ of the multiplayer action game ‘Anthem’ saw players impacted by major server issues.

Source: Variety