EA Acknowledges “Battlefront 2” Sales Dip

Despite the very public debacle over “Star Wars Battlefront 2,” publisher/developer Electronic Arts remains committed to delivering more “Star Wars” games.

Speaking during EA’s Q3 2018 earnings call, executives Andrew Wilson and Blake Jorgensen acknowledged the “lower than expected” sales for ‘Battlefront 2’ but remain pushing the company’s ‘games as a service’ agenda which means extra content for the live services in coming months.

On the same call it was revealed ‘Battlefront II’ sold 7 million copies by the end of 2017, that figure was lower than that which EA gave The Wall Street Journal for their recent report on the game’s sales. The reporter confirmed on Twitter that she was told by EA that 9 million copies were sold, whereas investors were told 7 million.

The game is expected to sell a further 1-3 million by the end of 2018 – bringing it up to around 8-10 million copies sold. In comparison, the first ‘Battlefront’ released in November 2015 racked up 14 million copies sold by the end of 2016. A lot of the dip is said to be due to the backlash over the microtransactions, which were removed from the game ahead of its launch. Those are expected to return in the next few months, news which will anger fans but has sent the stock price climbing to new heights:

“As we grow this game with more content, we believe that Star Wars fans will continue to have fantastic experiences over the long life of Battlefront 2. Going forward, we believe that live services that include optional digital monetization, when done right, provide a very important element of choice that can extend and enhance the experience in our games. We’re committed to continually working with our players to deliver the right experience in each
of our games and live services.”

The future of the ‘Battlefront’ franchise is uncertain and on the call it was confirmed they “haven’t decided timing for another Battlefront yet.” They also revealed that developer Respawn’s upcoming action title based in the “Star Wars” universe will hit late 2019/early 2020 which suggests it will take the slot “Star Wars Battlefield 3” would have taken if the sequel had been a success.

No mention was made of EA Vancouver’s “Star Wars” game, which was rebooted and delayed from its original launch window following the closure of EA’s Visceral Games.