DreamWorks Animation and 20th Century Fox have pushed back the release date of their CG animated “Mr. Peabody & Sherman” movie from November 1st to March 7th 2014.
The film takes over the slot previously held by DWA’s “Me and My Shadow” which has gone back into development.
‘Peabody’ is an adaptation of the classic cartoon series involving the time-traveling antics of Mr. Peabody, a talking dog who is the smartest being in the world, and his “pet” boy Sherman.
Dreamworks Animation’s CMO Anne Globe says: “Our distributor, who has had great success in March with their Ice Age franchise, has recommended we move Mr. Peabody & Sherman to the spring of 2014, which we totally agree is a much more advantageous release window.”
CEO Jeffrey Katzenberg adds: “We believe the best strategy for DreamWorks Animation in the long run is to ensure that every one of our films has an optimal release date with the biggest opportunity to succeed at the box office. The move of Mr. Peabody & Sherman means that we will now release two films in 2013, and we are adjusting our operating infrastructure costs accordingly.”