DreamWorks Animation has today announced plans for DWA’s television branch to expand into the live-action arena and have appointed Katie O’Connell Marsh as head of their new Global Live Action Television division. Marsh will be based at the Glendale headquarters of the company and begin her duties in January 2016.
DWA CEO Jeffrey Katzenberg says: “Television has quickly grown into one of our most successful businesses and, as the demand for kids and co-viewing content continues to rise, extending the DreamWorks Animation brand to live-action TV in a strategic and financially disciplined way will spur even further growth. Katie’s proven track record of developing hit live-action television programming, coupled with her success in quickly building television businesses from the ground up, makes her the perfect executive to lead us into this new genre.”
DWA President Ann Daly says: “Our move into live-action will enable DWA to further capitalize on the evolving television landscape by creating new opportunities on both traditional and emerging platforms for our branded series. Moreover, live action will give us yet another creative lens with which to explore our library of rich storytelling and memorable characters that have resonated with audiences for the past two decades.”