Finally it looks as if Disney’s long in the works direct-to-consumer streaming service may have a name – Disney Play.
That’s the name that Disney CEO Bob Iger has reportedly been using around the office to call the service according to a new feature piece in Variety. Said feature explores how the various studios are both trying to catch up to Netflix and prepare for the likes of Apple and Google potentially entering the SVOD market with their own services in coming years.
Disney is the most prepared for it with their own branded streaming service already on a timetable to launch next year, Iger having indicated that the service is: “the biggest priority of the company during calendar [year] 2019.” Iger also confirmed that Disney Play’s subscription price will be less than Netflix’s lower subscription tiers. Those hover around the $8-14 per month mark.
The reason for the cheaper price point is that Disney isn’t going for the mass volume game like Netflix is, rather it’s targeting a more curated selection with its own programming (and Fox titles as well). Iger says: “We have the luxury of programming this product with programs from those brands or derived from those brands, which obviously creates a demand and gives us the ability to not necessarily be in the volume game, but to be in the quality game.”
Disney will reportedly also be losing $300 million in revenue they received from Netflix for the exclusive streaming rights to a whole bunch of their titles (including the MCU films), and one analyst in the piece suggests the company will need to have around 40 million subscribers paying at least $6 a month to break even on the creation of Disney Play.