Last month, the collective outrage of fandom’s savage beast was soothed when Sony Pictures Entertainment and Walt Disney Studios announced they had come to an agreement to keep Spider-Man in the Marvel Cinematic Universe.
The news put an end to nearly two months of think pieces, speculation, Twitter rants, selective studio shaming and outright threats. Reports shortly after indicated current Spider-Man actor Tom Holland was the one personally appealing for the companies to come to terms after they had reached an impasse in negotiations.
This week, as part of a roundtable interview at The Hollywood Reporter with the five major studio heads along with the two key creative chiefs at Netflix and Amazon, it seems the companies would have come to this result regardless of all the media hype. In other words, it was the old classic tactic of negotiating in the press.
Disney Studios chief Alan Horn and Sony Pictures chief Tom Rothman spoke about the ‘feud’ between the two companies over the character’s rights with Rothman saying:
“This was a classic win-win-win. A win for Sony, a win for Disney, a win for the fans. The only thing I would say is that news cycles and the rhythm of negotiations do not necessarily overlap. And this is, in the words of Shakespeare, a consummation devoutly to be wished. We would have gotten there, and the news got ahead of some things.”
Horn did add that what the fan reaction did was help speed negotiations along:
“The fan base, which is important to all of us, seemed to really respond to what Tom [Rothman] and his folks have done before with our people They like the fact that the Marvel Cinematic Universe and Kevin Feige were involved [in the two Spider-Man films]. We heard feedback out there that suggested that joining forces once again was probably really a good idea.”
Horn was also asked when they’re going to run out of remakes of their library catalogue to which he says:
“There is no question that we, at some point, are going to run out of the kinds of films like Aladdin or Lion King. We have taken a step past that now, so Maleficent is a step away from Sleeping Beauty, and Cruella is a step away from 101 Dalmatians. But there is no question it’s a finite universe.”
For the full roundtable discussion, head to THR.