Paramount and Fox did it last week, now Walt Disney Pictures is following suit with a major shake-up of its 2009 & 2010 schedule.
Several years ago the studio decided to take a different and applaudable approach to film production – they cut back on the number of titles and scope to focus on fewer and more quality films to better enhance the studio’s reputation and get more value out of each title.
At a time when studios were basically releasing twice as many titles as they did a decade ago to essentially earn more revenue rather than care about quality, it was seen as a risky move. Yet it has paid off so well, thanks to such people as a certain ultra-savvy marketing exec with a surname like a cooking implement, that one hopes other studios will follow suit. The recent strike looks to be helping that plan along as well it seems.
Amongst the changes taking place:
Confessions of a Shopaholic: The Isla Fisher-led comedy has been bumped from October 9th 2008 date to Valentine’s Day 2009.
Race to Witch Mountain: The Rock-led remake/sequel has been set for a March 13th 2009 release.
Old Dogs: The John Travolta, Robin Williams and Seth Green comedy has been slated for an April 10th 2009 release.
The Hannah Montana Movie : The feature film spin-off of the hit tween series will go up against Wolverine on May 1st 2009.
Prince of Persia: The Sands of Time: The video game adaptation has been moved up from July 10th 2009 to June 19th 2009. With that lucrative 7/10 slot now free, it’s expected Warners next “Terminator” film will quickly move in and target that date.
G-Force: The animated 3D family movie from Bruckheimer has been moved to July 24th 2009.
The Proposal: The Sandra Bullock and Ryan Reynolds romantic comedy will now get a September 25th 2009 release.
The Surrogates: The Bruce Willis-led sci-fi thriller about a world where people interact via avatar robots has set a November 20th 2009 release date.
Tim Burton’s Alice in Wonderland 3-D: Finally, the animated feature has been delayed a week to March 19th 2010.