Super Bowl LIII is only a week away, but at this point it seems Disney is the only studio really willing to pay up to $5.3 million for a 30-second spot during the big event taking place in Atlanta.
Ad Age reports that Disney will air an “undisclosed number of spots” in the game. Last year the studio used the event to premiere the first footage from “Solo: A Star Wars Story” and new footage from “Avengers: Infinity War”.
This year the Mouse House is most likely to use the game to drop a TV spot for “Avengers: Endgame” and a new trailer for “Aladdin” (including our first potential look at Will Smith in full blue genie form).
New “Captain Marvel,” “Dumbo” and “Lion King” spots are also possible. “Star Wars: Episode IX” is highly unlikely, that film’s first footage is expected to be unveiled at the Star Wars Celebration convention in April and attached to copies of “Avengers: Endgame” in cinemas.
Both Universal and Paramount had big trailer premieres last year, including “Mission: Impossible – Fallout” with its memorable first trailer launched simultaneously with a TV spot and stealing the thunder. This year Paramount might drop a “Pet Semetary” spot, Universal, however, could very well reveal a TV spot and first trailer for “Hobbs and Shaw” as Dwayne Johnson indicated on social media something will be seen during the game.
Netflix also remains a big question. The streamer made headlines with its surprise launch of “The Cloverfield Paradox” right after the game last year. This year? A “Stranger Things” third season trailer launch is quite possible, as is a new “Triple Frontier” spot or trailer.
A full original movie launch, however, is more questionable. Last year’s event made headlines but for the wrong reasons, namely that it was a clever marketing stunt to promote a dud of a film.