Yesterday’s bombshell announcement of Disney and Marvel’s multi-show deal with Netflix has left us all with many lingering questions. Today, Disney chief Bob Iger began to answer some of those.
As revealed yesterday, the plan is to adapt “Daredevil,” “Luke Cage,” “Iron Fist” and “Jessica Jones” into four separate series, each with 13 episodes and with the first debuting on the streaming service in 2015. Then they will come together for the event mini-series “The Defenders”.
Speaking with analysts during a Q4 earnings meeting for The Walt Disney Company yesterday, Iger says the plan for the shows was to tackle characters that were “not among the most popular” and for Marvel, and more importantly “were never going to become feature films.”
It does seem that could change if the shows planned for the streaming service catch on, Iger saying “it’s quite possible that they could become feature films”.
Such an arrangement is “great for Netflix [and] a great opportunity for Marvel to create more brand value… There are more opportunities beyond our platform to produce product for.”
The move outside Disney’s distribution network like ABC and Disney XD also allows them to tackle some of the darker Marvel characters that wouldn’t fit on the company’s main platforms. It’s also more cost effective, and provides Netflix with original programming which they’re continuing to expand into.
It has also been confirmed that ABC is currently developing another as-yet-unknown Marvel series (NOT del Toro’s Hulk) to air on that network alongside “Agents of S.H.I.E.L.D.”.