Disney Calms “Star Wars” Box-Office Talk

One of the most consistent comments made by readers in articles about the box-office success of the likes of “Furious 7” and “Jurassic World” has been that they have just been a ‘warm-up’ and that J.J. Abrams’ “Star Wars: The Force Awakens” will crush pretty much every film ever made when it opens.

Analysts agree with the sentiment with Morgan Stanley predicting a $650-750 million domestic and a $1.3-1.5 billion overseas haul, suggesting the film could well prove a challenger to James Cameron’s two still unchallenged box-office dominating films “Avatar” and “Titanic”.

With the film four months away, Disney CEO Bob Iger however has now warned fans not to get cocky with early box-office estimates. He tells EW:

“We know there is just incredible interest in this film. We put two teaser trailers out, and the response has just been enormous. That said, as enthusiastic as we are for what we know of the film, we have not seen a Star Wars film since 2005. And there are markets around the world that are less familiar with Star Wars than, say, the United States, for instance. We’re making, at this point, no estimate whatsoever in terms of what we believe the film will do”

He does go on to acknowledge it is pretty much the most valuable film franchise that ever existed and: “We fully expect the success of this film will reverberate throughout the company, not only in 2016 but in the years beyond, because we obviously have a rich slate of Star Wars films coming.”

One thing you should also not expect to be a part of the film? The controversial midi-chlorians plot point from the prequel trilogy. Director J.J. Abrams tells MTV that there will be no mention of the Force-indicating micro-organisms in the film.

Finally and just ahead of the film’s release, StarWars.Com has announced that all six of the previous films will be released on November 10th with collectible character-centric steelbook packaging.