Activision has announced that they have generated more than $500 million in revenue from Day One sales of the video game “Destiny” which was released in retail stores and online on Tuesday.
This makes the game the biggest new video game franchise launch in history. The company however did not close the sell-through figures (ie. how many copies sold). “Destiny” launched at over 11,000 midnight openings around the world.
In a statement, Activision Blizzard CEO Bobby Kotick says: “Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny. This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world. The success of Destiny, along with the recent introduction of Blizzard Entertainment’s Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up.”
Activision Publishing CEO Eric Hirshberg says: “Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off. But not many people believed we’d be able to say it did so on day one. Destiny is officially the biggest new franchise launch in our industry’s history. It’s also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation, and Activision’s next billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing. A big thanks to our incredibly talented team and partners who helped make this happen, most importantly, our partners at Bungie.”
Reviews for the game have yet to start appearing as so much of the game’s experience depends upon a shared online world, and thus game critics aren’t expected to weigh in until they have a few days play under their belt.