Four separate series came to their culmination last month with “The Defenders,” the teaming of the protagonists of all four Marvel & Netflix shows.
It turns out though that audiences responded with indifference as Jumpshot, a marketing-analytics firm, have published an analysis report saying that in its first 30 days of viewership, it was the least-watched Netflix Marvel original series premiere to date.
The company created an index benchmarking each of the Netflix Marvel series against the most watched launch of the group – the second season of “Daredevil” in March 2016. They only included subscribers watched at least one full episode of each series.
Compared to that benchmark, “The Defenders” scored only 17% of the DDS2 viewership over its first month. In comparison, the first season premieres of “Iron Fist,” “Luke Cage” and “Jessica Jones” scored 28%, 27% and 26% respectively.
“The Defenders” also had the largest week-over-week drop in viewership, declining by 67%, 48% and 41% respectively.
Attention now turns towards the launch of “The Punisher” towards the year’s end, a series promising to be much darker and offer a more serious tone than the other Marvel & Netflix shows to date.