De Luca, Brunetti To Produce “50 Shades”

“Moneyball” and “The Social Network” producers Mike De Luca and Dana Brunetti have won a bidding war to produce the upcoming film adaptation of E.L. James’ bestselling erotic novel “50 Shades of Grey” for Universal and Focus.

The pair were personally picked by James for the film version. James has sold 31 million e-book and print copies in English-language markets worldwide, in the U.S. alone she has sold over 20 million copies in e-book and print.

The story follows the relationship of 27-year-old billionaire Christian Grey and college student Anastasia Steele.