Dawn of Justice Sees Steep Box-Office Drop

Zack Snyder’s “Batman v Superman: Dawn of Justice” scored $15.4 million at the box-office on Friday, with estimates for the film’s second weekend dropping to around $51 million.

The film saw an 81.2% drop from Friday-to-Friday ($81.5M to $15.4M), one of the biggest drops any blockbuster has seen to date, although those numbers were impacted by the $27.7 million from early Thursday night showings of the film.

High profile Friday-to-Friday drops in the past include “High School Musical 3” with 90%, “Harry Potter and the Deathly Hallows Part 2” with 84%, last year’s “Fantastic Four” with 78.7%, and “Green Lantern” with 72%. Should the $51 million estimate hold, its overall second weekend fall is looking to be just under 70%.

Fandango is reportedly seeing repeat ticket prices 30% higher than a typical blockbuster with ‘Dawn’, indicating many who are still going have already seen the movie.

International audiences are reacting similarly. The film slumped at the Chinese box office as it entered its second week of release, its Friday-to-Friday drop coming in at 85% following a very strong $55.6 million first three days.

Source: Variety